Office Depot, a large chain store whose business model depends on aggressively taking over markets serviced by small local businesses, is apparently in the business of helping small local businesses defeat large chain stores.
Is this an attempt to generate ideology, or is it simply an extraordinary instance of un-self-aware marketing? Could it be both? What other terms do we have to explain or describe this?
Tuesday, February 9, 2010
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A very astute observation! I watched this commercial and was completely unaware of the motivational/ethical dissonance therein. This is probably because when commercials come on I slip into a semi-stupor. I need to start paying attention so that I can develop some Zizek-ean cultural commentary.
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